Unleash the Power of Big Data in Your Business

Insight Data Solutions Makes Your Data Accessible and Relevant

Helping Your Business Teams Gain Trust in their Data

Insight Data Solutions’ database and analytics experts work with your business to unlock the data you need for competitive advantage. Guided by your needs and concerns, we use a four step process that will improve accessibility, reliability and accuracy of your data to give you greater insights, and ultimately drive productivity and revenue. We are your outsourced data scientists, your business translators and partners in transforming your business. Here are some of the ways we can transform your business.


HR Analytics can help you find the right candidates, incentivize your teams, develop and retain talent, and foster innovation.


Identify profitable customers, score and define your ideal prospects, increase loyalty, and improve sales and innovation with big data


Optimize processes and data availability. Avoid disruption with business continuity planning and disaster recovery. Tune your database or migrate to the cloud.


Train employees, customers and users using scientifically proven best practices to optimize learning and increase performance.

Insight Data Solutions Four Step Process to Increased Profitability

Companies are looking to use their data to help provide answers to a myriad of business problems, all designed to increase performance and ROI. Yet according to Gartner’s CIO Research Group, roughly 70-80% of all Business Intelligence projects fail. The IDS Four Step Process was designed to ensure you are one of the 20-30% of business intelligence projects that succeeds. Using a four step process that begins with understanding your needs and wants and setting clear expectations through a discover process and ends with a completed, automated project; IDS sets your BI project to succeed. Are you ready to make your project attainable and successful?



Dr. Richard B. Ivry, Ph.D. Professor of Psychology and Neuroscience – University of California, Berkeley

If you want to use your existing data, or collect new data to develop an understanding of your business potential and to develop a plan for getting there, then Todd Maddox and the team at Insight Data Solutions are for you.

Andy Welch Former Senior Application Engineer, MBInteractive

Among the engineering crew at MBinteractive, Rich Ford stood out as the guy who had both feet firmly on the ground. While the rest of us were furiously collecting sensor data about how people responded to online advertisements, Rich kept us focused on system availability and the ability to reliably derive insights for clients. Rich’s relaxed temperament helped balance the team’s stress, and his software kept MBinteractive’s products glued together.


Dr. F. Gregory Ashby, Ph.D. Distinguished Professor of Psychology and Brain Sciences- University of California, Santa Barbara; Chair, Dynamical Neuroscience Program

Dr. Todd Maddox is among the most productive and skilled scientists that I know. He has world-class quantitative and computing skills, especially in such areas as statistics and mathematical modeling. And he puts these skills to good use, with well over 100 publications in the best scientific journals, and an international reputation as a leading scientist in his field. These successes emanate from unique personality traits – including a well-known and highly envied propensity for hard work, boundless enthusiasm, and an amazing efficiency that gives him an uncanny ability to find the single best way to attack difficult and complex problems.



How to Optimize Employee Performance Using Data Science

by W. Todd Maddox

Maximize the insights obtained from consumer personas. By optimizing the consumer persona for one customer through an understanding of their preferences, you are one step closer to optimizing it for other consumers in other domains such as Customer Service