Insight Data Solutions is comprised of business growth and data science professionals with over 60 years combined experience making data accessible and relevant. With deep expertise in database architecture and advanced analytics, Insight Data Solutions tailors data solutions to your needs to make your goals attainable. We offer our clients the ability to save money, stay competitive, increase productivity and insure business continuity making data driven decisions.

Insight Data Solutions works with established mid to large enterprises and government agencies who are serious about leveraging their data to improve their business.

Insight Data Solutions is a certified Woman-Owned Small Business (WOSB). We support a wide range of needs for government agencies including data processing and management, computer programming, computer systems design, human resources consulting services for HR Analytics and People Science, and marketing research and polling. 

Our Four Step Process

Insight Data Solutions provides small and mid-sized companies comprehensive data architecture and analytics solutions that make data accessible and relevant while increasing customer profitability. We are industry and vendor agnostic. This means we approach our clients through the business sector they want to improve, only recommending tools when appropriate.

There are three areas most businesses seek to optimize: 

Sales/Customer Care


Personnel Management

Insight Data Solutions offer in-depth analysis and solutions in a proprietary four-step process that aims to improve efficiency, optimize performance and maximize return on investment and profits.

Kristen Ford

Kristen Ford is the cofounder and CEO of Insight Data Solutions.  She brings over 15 years of experience in consulting, project and operations management to the company. Kristen works with teams to help them better understand how data management, integration and analytic solutions can improve decision making and ultimately increase return on investment.

Rich Ford

Rich Ford is the cofounder and Chief Technologist of Insight Data Solutions. He has over 25 years of IT experience and is an Oracle certified professional. He has worked as an Oracle DBA, developer, and architect with large financial institutions and dotcom startups. Rich has extensive experience working with database tuning, backup, and disaster recovery as well as being an expert at integrating data across various systems and database vendors.

W. Todd Maddox

Todd Maddox, Ph.D. is the Chief Data Scientist at Insight Data Solutions. He is an expert in categorization and decision-making with 25 years of experience in teaching and research. Using predictive analytics, his published research focuses on optimizing performance through manipulation of motivation and incentive structures. He has the empirical and data analytic expertise to help organizations improve processes internally for greater efficiency, and externally to learn more about their customers.

Our Core Values

With these values, we embrace our mission to bring our client the best service


We have over 50 years experience providing quality data architecture & analytics.


Clients recognize Insight Data Solutions for expertise and integrity in handling sensitive data.


Our analytic models are derived from basic & applied scientific research.


A commitment to common goals based on open and honest communication.


We view challenges as opportunities to make our solutions better.

Ethical Behavior

We conduct our company in accordance with the highest ethical standards.