Insight Data Solutions is comprised of data architecture, business analyst and data science professionals with over 60 years combined experience making data accessible and relevant. With deep expertise in database architecture and advanced analytics, Insight Data Solutions tailors data solutions for established mid to large enterprises serious about leveraging data to make strategic decisions. Using data driven insights we offer our clients the ability to increase profitability, stay competitive, and optimize productivity.

Our Team

Kristen Ford


Kristen Ford is the cofounder and CEO of Insight Data Solutions.  She brings over 15 years of experience in consulting, project and operations management to the company. Kristen works with teams to help them better understand how data management, integration and analytic solutions can improve decision making and ultimately increase return on investment.

Rich Ford


Rich Ford is the cofounder and Chief Technologist of Insight Data Solutions. He has over 25 years of IT experience and is an Oracle certified professional. He has worked as an Oracle DBA, developer, and architect with large financial institutions and dotcom startups. Rich has extensive experience working with database tuning, backup, and disaster recovery as well as being an expert at integrating data across various systems and database vendors.

W. Todd Maddox


Todd Maddox, Ph.D. is the Chief Data Scientist at Insight Data Solutions. He is an expert in categorization and training with 25 years of experience in teaching and research. Using predictive analytics, his published research focuses on optimizing performance through manipulation of motivation and incentive structures. He has the empirical and data analytic expertise to help organizations improve processes internally for greater efficiency, and externally to learn more about their customers.

Our Core Values

With these values, we embrace our mission to bring our client the best service


We have over 50 years experience providing quality data architecture & analytics.


Clients recognize Insight Data Solutions for expertise and integrity in handling sensitive data.


Our analytic models are derived from basic & applied scientific research.


A commitment to common goals based on open and honest communication.


We view challenges as opportunities to make our solutions better.

Ethical Behavior

We conduct our company in accordance with the highest ethical standards.